Bluejacking your mobile

In Munchen Burger King appearently already used the technique of bluejacking (or bluespamming) to send coupons to unsuspecting passers by whose bleutooth connection is open. Smart marketing or unwanted annoyance?

source (in dutch): Fastfood weblog - If we are what we eat, I’m cheap fast and easy!:

2 Responses to “Bluejacking your mobile”

  1. james Says:

    would pis me off, although can imagine teenagers might not mind….assuming that they keep their bluetooth on becasue they want to connect with others. probably someone will hack a reject advertisers bluetooth signal….(if that’s possible)j

  2. tijs Says:

    It’s really not that grand a hack since they simply send a contact entry with the names replaced by your message. Contact cards (a vcf file) are always accepted so that’s the ‘hack’. You can do the same yourself by adding a fake entry with your message to your addressbook and then sending it to an open mobile. On the other hand you can’t really protect against this type of ‘hacking’ without shutting down this otherwise handy functionality.

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