Business is Good
IfCCC Weblog - Business is Good:
So goes corporate capitalism. It’s why so many companies have little
or no idea how to design or build better products—only how to market
them. In fact, the reason I became aware of this whole dynamic is
that, as a media theorist, I’d been called in by dozens of CEO’s
asking me to help them “think outside the box†about their companies,
and help them come with new “branding ideas.†When I’d suggest that
rather than rebranding, they might consider innovating from the
inside-out by creating better products, they’d invariably stare at me
with horror. They didn’t make their products, anymore, and wouldn’t
know where to start if they had to.
Douglas Rushkoff has written a book on business that i have put on my to-read list. Very engaging stuff that seems to make sense.