An interesting NYtimes article on how to find empl
An interesting NYtimes article on how to find employees in a time when corporate loyalty seems nil.
“But behind the efforts is the same concept: branding. Position your workplace in the labor market, as you have positioned your products in the supermarket. Know your customers. Convince them you are different. Build brand loyalty.”
It highlights the fear of companies to undertake a branding action since it could easily turn against them. This fear is probably even more true in Europe where the general public seems more sober than in the US.